Running a Profitable Small Business

1. How to give your business a “fiscal exam.”
• Reviewing why businesses fail
• How to manage your finances
• Finding out where all the cash goes

2. How to increase your sales
• Determining your customer base
• Calculating the right amount of advertising
• Determining the best media for our business
• How to write powerful advertising
• How to get referrals
• Improving your personal selling skills
• How to price your product/service

3. How to control your inventory
• Determining the right amount of inventory
• Calculating how much and when you should buy
• How to find and deal with suppliers
• Record-keeping

4. How to find, train and motivate the “perfect employee"
• Determine your staffing needs
• The type of employee best for you
• Selecting the right employee
• Determining the pay rate and benefits
• Testing employees before you put them on the payroll
• Independent contractors game
• Policies, training and supervision
• Record-keeping

5. How to control business overhead
• How to reduce the costs of overhead

6. How to reduce taxes and still “sleep at night”
• Tax savings ideas
• How to reduce the chances of an audit
• How to survive the audit